Local and native to Asheville, built on radical transparency.
Lovejoy Innovative Planning LLC brings clarity and structure to local business owners and independent professionals — so you can get organized, coordinate more effectively with your licensed professionals, and focus on what you do best.
Lovejoy Innovative Planning LLC was established on a foundation of radical transparency, honesty, and authenticity — values that are deeply personal and reflect how we operate every day. I started this company to get away from corporate America — the scripts, the quotas, the polish for the sake of polish.
Several years ago, I was in recovery, rebuilding everything from the ground up. That experience shapes how I show up for clients today — I don't hide the hard parts of my own story, and I won't hide the hard parts of yours either.
My background in skilled labor and outside sales gave me firsthand experience with inconsistent income, seasonal work, and navigating systems that were never explained clearly. That experience shapes how we support our clients today.
When local businesses thrive, we all benefit.
Three values, no exceptions.
Authentic transparency
We meet our clients where they are. Today's world is increasingly hard to keep up with — the jargon, the tech, and everything in between. We strive to cut through that noise and provide clarity in a way you understand, not in a way that makes us sound polished.
Integrity
We are a partner to our clients. Our job is not to sell a product or a commission-based service. We strive to be our clients' point guard across insurance, estate, balance sheet, and cash flow — connecting the dots between your other professionals.
Community
From serving as a BNI Ambassador for Western North Carolina to coaching youth soccer, being part of this community is simply how we live here. We strive to help local businesses thrive because we believe local small businesses mean a stronger, healthier local economy.
Want to see if we're a fit?
A straight conversation, no script. Tell us where you are and we'll tell you honestly whether we can help.