Lovejoy Innovative Planning LLC was established on a foundation of radical transparency, honesty, and authenticity — values that are deeply personal and reflect how we operate every day. I started this company to get away from corporate America — the scripts, the quotas, the polish for the sake of polish.
Several years ago, I was in recovery, rebuilding everything from the ground up. That experience shapes how I show up for clients today — I don't hide the hard parts of my own story, and I won't hide the hard parts of yours either.
I'm an Ambassador for BNI's Western North Carolina region, I volunteer as a youth soccer coach, and I play in a local adult league. Showing up for this community isn't a marketing angle — it's just what I do.
My background in skilled labor and outside sales gave me firsthand experience with inconsistent income, seasonal work, and navigating systems that were never explained clearly. That experience shapes how we support our clients today.
We're local and native to Asheville, founded to address a specific need: bringing clarity and structure to local business owners and independent professionals. We help you get organized so you can coordinate more effectively with your licensed professionals, focus on what you do best, and make better use of the support already around you. When local businesses thrive, we all benefit.
We get it.
A great month, then a quiet one. Tax season that always seems to sneak up. No boss handing you benefits. Six different professionals, none of them talking to each other. That's the load of betting on yourself, and it's the load we built this for. What you get here is honest work, kindness, and a fair shake.
Simple, yet effective.
Every client follows the same journey. Whether your pay lands weekly or by the job, we start with the same first step.
Discovery
We start by listening
We look at your full picture — income, debt, insurance, assets, goals — and find the gaps that keep you up at night, like a slow month with no cushion or paperwork nobody has sorted.
Develop
This is where we build
Busy season pays for slow season. We build your cash flow ribbon so taxes and savings come out first, and you get steady pay through the slow months. Then we check the roof over your household and your business.
Direction
Now we help you stay on it
Quarterly check-ins, ongoing accountability, and a plan that adapts when work slows, a baby arrives, or life shifts.
It really is that simple. How? Build your Household Balance Sheet.
Nobody walks in with a plan. They walk in with pieces. That's the point of the walk-through.
If you're curious to learn more about your household balance sheet, and how all the moving parts — from insurances, wills, assets, liabilities and debt management, intentional cash flow allocation — can work in unity instead of in a vacuum, then click Discovery Call: a no-pressure, no-BS meeting to learn more.
Education and organization only. Not investment, tax, or legal advice.
Rylan Lovejoy serves as BNI's Western North Carolina region Ambassador. We proudly sponsor the Haw Creek Elementary School PTA in Asheville, NC 28805, home of the Hawks, and support the local Girl Scout Daisies. Rylan coaches youth soccer and plays in our local adult league.
We believe in giving back — not just with advice, but with our time, effort, and active involvement. When local schools, families, and community shelters are supported, our entire community thrives together.
